{"title":"As I Am","description":"","products":[{"product_id":"as-i-am-hydration-conditioner","title":"As I Am Hydration Elation Conditioner 227g","description":"\u003cp\u003eCreated to deliver optimal hydration, As I Am Hydration Elation Conditioner penetrates deeply with coconut oil and shea butter to restore moisture balance. This conditioner helps to give you shiny curls while improving elasticity and reducing breakage. Use after shampooing your hair or leave in for longer as a deep conditioning treatment.\u003c\/p\u003e","brand":"As I am","offers":[{"title":"Default Title","offer_id":51150024147275,"sku":"AS101","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9579\/6299\/files\/Asiam_cond.jpg?v=1775064000"},{"product_id":"as-i-am-curl-clarity-shampoo","title":"As I Am Curl Clarity Shampoo 237ml","description":"\u003cp\u003eFormulated with nourishing coconut, Amla extract, and revitalizing tangerine, this shampoo effectively removes buildup. It \u003cmeta charset=\"utf-8\"\u003egently cleanses your curls without stripping away moisture, leaving them refreshed and ready to shine. This clarifying formula removes impurities while keeping your curls soft and defined – perfect for when your hair needs a deep clean reset, and is suitable for all curls.\u003c\/p\u003e","brand":"As I am","offers":[{"title":"Default Title","offer_id":51150024278347,"sku":"AS102","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9579\/6299\/files\/CurlClarityShampoo.jpg?v=1775064000"},{"product_id":"as-i-am-water","title":"As I Am Jamaican Black Castor Oil Water 455ml","description":"\u003cp\u003eMake your styles last longer with Jamaican Black Castor Oil Water. This spray provides moisture to nourish and refreshes your curls. Experience the benefits of healthy, hydrated hair to help redefine your curls.\u003c\/p\u003e","brand":"As I am","offers":[{"title":"Default Title","offer_id":51150030340427,"sku":"AS103","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9579\/6299\/files\/Asiam_castor_water.jpg?v=1747326112"},{"product_id":"as-i-am-so-much-moisture-hydrating-lotion-237ml","title":"As I Am So Much Moisture Hydrating Lotion 237ml","description":"\u003cp\u003eThis lotion combines glycerin, aloe vera, and royal jelly to deeply hydrate and enhance curl definition. It nourishes hair while providing optimal moisture balance, making it ideal for styling after washing. It helps maintain well-defined curls without weighing hair down, supporting healthy hair with every use.\u003c\/p\u003e","brand":"As I am","offers":[{"title":"Default Title","offer_id":53081787793739,"sku":"ASI101","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9579\/6299\/files\/As_i_am_lotion.jpg?v=1754039360"},{"product_id":"as-i-am-leave-in-conditioner-237ml","title":"As I Am Leave-In Conditioner 237ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAs I Am Leave-In Conditioner is a lightweight yet powerful moisturiser that keeps your curls hydrated and defined without any heavy buildup. Formulated with natural ingredients like coconut oil and sugar beet root, this leave-in provides daily moisture while strengthening your strands and improving manageability. This formula works beautifully on all curl types from 3A to 4C. A cult favourite in the curly hair community for good reason - it delivers consistent results wash after wash.\u003c\/p\u003e","brand":"As I am","offers":[{"title":"Default Title","offer_id":56454876889419,"sku":"A106","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9579\/6299\/files\/Asiam_leave_in.webp?v=1775064000"},{"product_id":"as-i-am-starter-bundle","title":"As I Am Starter Bundle","description":"\u003cdiv data-test-render-count=\"2\"\u003e\n\u003cdiv class=\"mb-1 mt-6 group\"\u003e\n\u003cdiv class=\"flex flex-col items-end gap-1\"\u003e\n\u003cdiv class=\"group relative inline-flex gap-2 bg-bg-300 rounded-xl pl-2.5 py-2.5 break-words text-text-100 transition-all max-w-[75ch] flex-col !px-4 max-w-[85%]\"\u003e\n\u003cdiv class=\"flex flex-row gap-2 relative\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-test-render-count=\"1\"\u003e\n\u003cdiv class=\"group\"\u003e\n\u003cdiv class=\"contents\"\u003e\n\u003cdiv data-is-streaming=\"false\" class=\"group relative relative pb-3\"\u003e\n\u003cdiv class=\"font-claude-response relative leading-[1.65rem] [\u0026amp;_pre\u0026gt;div]:bg-bg-000\/50 [\u0026amp;_pre\u0026gt;div]:border-0.5 [\u0026amp;_pre\u0026gt;div]:border-border-400 [\u0026amp;_.ignore-pre-bg\u0026gt;div]:bg-transparent [\u0026amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [\u0026amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [\u0026amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [\u0026amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\"\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3 standard-markdown\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis bundle brings together the key products you need for soft, defined, healthy curls in one convenient package. This carefully curated set includes As I Am's bestselling formulas that work together to cleanse, condition, and moisturise with ingredients that strengthen and nourish. Ideal for anyone starting their curly hair journey or looking to simplify their routine with products that consistently deliver results. Everything you need to build a complete, effective curl care routine - all the hard work of finding products that work together has already been done for you!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis bundle already includes a minimum 10% discount compared to purchasing the products separately.\u003c\/p\u003e","brand":"As I am","offers":[{"title":"Default Title","offer_id":56469445968203,"sku":"AS105","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9579\/6299\/files\/AsIamBundle_13fd8d2e-bd6e-4dde-a673-edca361308e8.jpg?v=1775064000"}],"url":"https:\/\/curldrop.co.uk\/collections\/as-i-am.oembed","provider":"Curldrop","version":"1.0","type":"link"}