Finding the right products for your curls can feel overwhelming with so many brands out there claiming to be perfect for every curl. We've done the testing and research for you, so here's our guide to the best curly hair brands you can get here in the UK.
SheaMoisture
Best for: Deep moisture and natural ingredients
SheaMoisture has become a staple in the curly hair community for good reason. Their products are packed with natural ingredients like shea butter, coconut oil, and hibiscus that deliver real moisture without harsh chemicals. The brand offers different ranges for specific needs – from their Raw Shea Butter line for extra-dry hair to their Coconut & Hibiscus collection for definition and shine.
What we love: The generous bottle sizes offer excellent value, and the ingredient lists are transparent and effective. Perfect for anyone with dry, thirsty curls that need serious hydration.
Image source: Mielle Organics
Mielle Organics
Best for: Hair growth and scalp health
Mielle has taken the curly hair world by storm with their viral Rosemary Mint range. They focus on organic ingredients that encourage healthy hair growth while keeping your curls nourished. Their scalp oils and strengthening treatments are backed by science and beloved by customers with all curl types.
What we love: The Rosemary Mint Scalp Oil has earned its cult status – it genuinely works for stimulating growth and strengthening strands. Their Pomegranate & Honey line is also brilliant for moisture retention.
Cantu
Best for: Budget-friendly curly hair care
Cantu proves that effective curly hair products don't have to break the bank. Their shea butter formulas are rich and nourishing, working beautifully on coilier curl types that need extra moisture. From their leave-in conditioners to their curl activator creams, Cantu delivers results at accessible prices.
What we love: The Coconut Curling Cream is a must-have for anyone who likes to wash-and-go or use creams to define their curls. It's also a best seller here at Curldrop!
The Doux
Best for: Styling products and hold
If you're looking for styling products that deliver on their promises, The Doux is your new favourite brand. Their gels, foams, and creams are designed specifically for curly and coily hair, offering strong hold without crunch, flaking, or stiffness. The formulas are concentrated, so a little goes a long way.
What we love: Big Poppa Defining Gel gives incredible definition without that helmet-head feeling, and their Crazy Sexy Curl Honey Setting Foam adds volume while keeping curls soft and touchable. The Doux's products all smell wonderful too!
Aussie
Best for: Lightweight moisture and bounce
Aussie brings fun, affordable products that work particularly well for looser curly hair. Their formulas are infused with Australian ingredients like macadamia nut oil and jojoba, delivering moisture without weighing curls down. The brand's bouncy curl range is perfect for enhancing natural shine and definition.
What we love: The signature Aussie scent is fresh and uplifting, and their products rinse clean without leaving residue. Great for finer curl types that need moisture without heaviness.
As I Am
Best for: Natural ingredients and curl definition
As I Am focuses on natural, plant-based ingredients that work in harmony with your hair's natural texture. Their Curl Clarity Shampoo is a gentle clarifier that removes buildup without stripping moisture, and their styling products offer definition and hold that lasts for days.
What we love: The brand is particularly good for those following the Curly Girl Method, with sulphate-free, silicone-free formulas that respect your hair's natural state.
got2b
Best for: Styling & heat protection
While got2b is known for their edgy styling products, their heat protection range is seriously underrated in the curly hair community. Their Guardian Angel Heat Protection Spray shields hair up to 220°C without leaving sticky residue, making it essential for anyone who occasionally heat styles their curls.
What we love: The quick-drying formula means you can get straight to styling, and it doesn't affect your curl pattern or add unwanted texture. Their hairsprays are also unbeatable for slick back styles.
How to Choose the Right Brand for Your Curls
Consider your main concern:
- Dry hair? Go for SheaMoisture or Cantu
- Want growth? Try Mielle Organics
- Need styling hold? Choose The Doux
- Looking for lightweight options? Pick Aussie
- Following Curly Girl Method? As I Am is perfect
Think about your curl type:
- Tighter curls: SheaMoisture, Cantu, The Doux, Mielle
- Medium curls: The Doux, Mielle, SheaMoisture
- Loose curls: Aussie, As I Am, The Doux
Consider your budget:
- Budget-friendly: Cantu, Aussie, Creme of Nature
- Mid-range: SheaMoisture, Mielle, As I Am
- Investment pieces: The Doux (concentrated formulas last longer)
Our Top Tip
Don't be afraid to mix it up! You might love SheaMoisture's conditioners but prefer The Doux's gel for styling. The best curly hair routine is one customised to your specific needs, and that can combining products from different brands.
